Kleiner’s Korner: The Long Island Motor Parkway in Advertising Part I
The growth of the Motor Parkway encouraged Long Island businesses to use it to generate business and to aid in providing directions to customers. Hotels, restaurants, sporting events and automobile manufacturers themselves featured the Parkway in their advertising and promotional efforts. This and future posts will share some of these advertisements.
Art Kleiner
Inns at Lake Ronkonkoma
Starting of course with the Petit Trianon shown here in an ad from 1911 in The Long Islander. Notice under management of Hotel Astor.
1914 The New York Times
1918: Now under management of the Hotel Standish. The Brooklyn Daily Eagle
1912: The Lake Front Hotel. Special Sunday Dinner for $1.00! The New York Times
1921: H.F. Ehler's Hotel (Long Island's Healthiest Resort, wonder why?) The Brooklyn Daily Eagle
1923: Silver Birches. This was at some point a rest home and later apartments. The Brooklyn Daily Eagle
1941The Mid-Island Mail
1929: Dan Whelan's The Brooklyn Daily Eagle
1929: Montauk Manor The Brooklyn Daily Eagle
1953: Motor Parkway Inn The Brooklyn Daily Eagle
Postcards were also used to promote proximity to the Motor Parkway
Notice incorrect reference to the Vanderbilt Motor Parkway.
Round Hill Restaurant in Huntington
$2 Chicken Waffle Dinner - I propose our next meeting be held there!
Comments
The Round Hill was supposedly at 167 Jericho Tpke. but I can’t find ANY hill at either 167 W or 167 E in Huntington or H. Station, let alone any such edifice. Just where was is and what became of it? Sam, III
I’m guessing that the Round Hill Restaurant wound up the Huntington Town House?
Bob A
Huntington Town House address was 124 E. Jericho Tpke.
Sam and Bob (and others) - I believe the Round Hill was on the other other side of the road from the Huntington Town House which is now Target. But as the attached article shows it was bought by the owner of the Town House but burned down soon after. Possibly to be used for parking or continue as a restaurant? Also attached a picture of the Old Dutch Mill which was across the street and is shown on the postcard map. Thanks to Newsday and Patricia Novak for information in her book “Huntington”.
Thanks, Art. I remember the Mill so well. “Women proprietors”, eh; might the roof collapse have been because of a “glass ceiling”? :ยท) Whoa! I remember the Mill being in the curve, about where the new tower is at 206. Sam, III
Quite a few owners of the Petit Trianon through the years and plenty of history, too ( recall the memories of our good friend Bob DeStefani ). Brentwood ( where I grew up ), was known for it’s many Pine Trees. Pines were thought to benefit one’s health, sure there’s truth to this.We had 7 - 60 ft pines along our front yard. Sappy, but we climbed them. Lots of pine needles every fall : )
Too funny, Brian; I was about to riposte with a current view of the magnificent stands of pine along the lakeshore and went on Google Maps Street View out at the ends of North and South Drives and Brown’s Road and Kirk Avenue. The pines are nearly all gone, replaced by massive deciduous trees, so the changeover had to have happened a good while back and I never noticed. Still, I remember mounds of pine needles when I first photographed the remanent steps down to the lake, behind the ruins, ca. 1995. Soooo old - did a quick look-up; first started biking the Roslyn Road-LIRR stretch (lotsa glass, lotsa flats) ca. 1962; no idea when Bob Miller gave his first LIMP slide show, to which he’d invited me and which got me going. Sam, III
Art, Re: the Red lion Inn… On the postcards T.E. Coffey is listed as manager. In 1919 Nat Chester replaced him. Prior to 1912 it was known as the Elverton Inn which opened in 1908. The Red Lion Inn burnt down in 1927
“Known for it’s good food”
Here is another ad for the Petit Trianon which regularly appeared in a tourist pamplet entitled “Daily Attractions in New York”. The ad is from the June 24 - 30, 1912 issue. Ads for The Red Lion Inn (Great Neck) and The Lake Front Hotel (Lake Ronkonkoma) also appeared and mentioned the Motor Parkway. The map noted the Motor Parkway and the roads leading to it. Interestingly a major road leading to it was from Port Jefferson, home of Dean Alvord’s Belle Terre community. Alvord, a real estate broker, was on the Plan and Scope Committee of the Motor Parkway, so probably the connection could be expected. Please forgive the lack or crispness on the photos (especially the map) - the digitized versions lack clarity.